|
In mid-1991 an agreement was signed for the establishment of a local TOYOTA agency in Ashdod. In a short period of time, a Sales Center for the sale of automobiles was prepared with staff ideas and staff
implementation.
The main goals of TOYOTA manufacturer are the 3S's: Sales, Service, and Spare Parts.The years 1992-1993 were dedicated to the organization of modern services (computerization) and exhibitions outside of Ashdod.The popularity and sales of Japanese cars increased and TOYOTA gradually increased its market
share.
Sales and service of TOYOTA automobiles combine with sales of parts for automobiles made by TOYOTA. These are original Toyota parts with a warranty of 6
months.
Which
automobile will the contemporary consumer purchase?
There
are many famous American and European automobile brands in the
world, famous for their remarkable parameters: one comes to expect
the fabulous Italian design from automobiles manufactured there,
or count on American reliability or European.
Japanese
engineers from the TOYOTA Corporation have
attempted to incorporate
into their automobiles all the very best in contemporary
automotive design and manufacturing.
Using
advanced design and engineering techniques, and applying the
latest technology to fine-tune their creations, Japanese engineers
achieved very high ranking both in automotive reliability and
comfort with a relatively low price.
What
attracts the contemporary consumer to consider TOYOTA automobiles?
According
to the polls, the most important factors include:
High
reliability of TOYOTA automobiles.
As a rule, during the
first five years, a new automobile, recently
having come off the manufacturing conveyor, does not require
serious repairs. It
is just wonderful to simply purchase an automobile and to use it
without a care in the world! And
to also know that, in critical situations on the road, that the
automobile will maximally protect its’ passengers is a huge
bonus.
Relatively
inexpensive service.
In comparison with
European and Japanese automobiles from various manufacturers,
TOYOTA automobiles win with pricing. Having said that, the thought out construction of the TOYOTA automobile
from the point of view of service and repairs, means that TOYOTA
readily leads the pack with lower prices.
Safety. In
critical
situations on the road, TOYOTA automobiles are recognized as some
of the safest, maximally protecting the passengers.
All
these factors mean that the increase in TOYOTA automobile sales is
not a chance occurrence, but a deserved sign of recognition of the
high levels of quality of TOYOTA automobiles. This deserved success
of the
company is what the TOYOTA Corporation has strived for
seriously, consistently, and confidently.
|